Partner Management

Unlocking the value of your Microsoft partnership demands a focused approach aligned to your business objectives and led by a team who knows their way around the Microsoft eco-system.

Don’t get left out as Microsoft annually shifts scorecard metrics and MPN requirements. Seasoned and professional, TKG has the experience, connections and proven track record to help you manage and grow your relationship with Microsoft.

Your relationship with your key alliance partners – such as Microsoft – is critical to your business success. Managing these relationships, remaining current with certifications and competencies, understanding what programs to leverage and who to align to is a full-time endeavor.

Many companies either do not have the resources to dedicate a team to partner management, or find that their partner alliance resources are overwhelmed and need additional help to pull everything together.

With TKG, we can help you accelerate your partner and/or alliance efforts, so that you map and measure to the right goals year over year. Some of our Power-Up Performance services include:

  • Partnership Business Planning
  • Joint Solution Development Plans
  • Partner Communications
  • Partner Marketing
  • Relationship Management Mapping



Major changes in MPN (Microsoft Partner Network) are affecting partners around the globe. Plan now and don’t get caught by relying on out-of-date qualification criteria. Understand where you need to be and let TKG build a fast-track plan to get you there.


Getting to Gold

In the Microsoft partner program, getting to and maintaining your status as a Gold partner is your key to leveraging all of the benefits that come with being at the highest levels of Microsoft partnership. Unlock all of the marketing, sales and technical assets that are designed just for you. Leverage resources and take advantage of new programs. With TKG’s help, you can focus on driving your business forward while we ensure that you maintain your elite status as a Microsoft Gold Partner.


Business Value of MPN Core Benefits

Over 95% of Microsoft’s revenue flows through the channel, making the partner ecosystem critical to the company’s overall success. At the same time, Microsoft is vested in helping partners realize success for their own companies. Read More


“We wanted to work with Diana and Gail because of their proven experience helping Microsoft partners grow. We knew there were a wealth of resources that we weren’t taking advantage of and we wanted an accelerated approach to aligning with the right people and programs at Microsoft. They stepped in, pointed us in the right direction and executed in the areas we didn’t have time for.”

Peter Christopolous, VP Sales, MS Gold Partner, Carelynx

Is your Partner and Channel program missing something? If you want to find out how TKG can help you drive greater performance and profits,