Channel Management

Building and executing on the right channel strategy will enrich your go-to-market model, deepen your customer relationships and deliver profitable results.

Finding, acquiring and retaining the channel partners who fit your criteria and who know how to deliver to excellence is a cornerstone of your success. Experienced at developing and implementing global channel programs, let TKG’s proven results and best practices go to work for you.

Are you ready for an optimized channel program? Building, managing and maintaining a strong channel that is enabled to take your product and services to market requires structure, discipline, commitment and know-how. Sometimes organizations invest hundreds of thousands of dollars in their channel programs and still don’t receive the results they expect.

Power-Up Performance for Channel Management is a step-by-step approach that begins with a strategy and assessment workshop. We help you understand where you are on the road to a successful channel program and what you need to do to get to your end goal. Our services are custom designed to fit your needs, whether you want to execute on the programs yourself or use our services to along the way. Some of the project work we can deliver includes:

  • Channel Strategy
  • Channel Maturity & Readiness Assessment
  • Channel Partner Profiling and Recruit
  • Onboarding & Enablement
  • Channel Sales Playbook
  • Marketing & Channel Collateral
  • Partner Revenue Management
  • Partner Teaming Facilitation


Doing Business in the Cloud

Cloud has created transformational change across every industry, impacting every partner. New licensing models, new sales channels and new methods of consuming technology through multiple devices and app stores are disrupting traditional revenue streams. Partners need to shift their business models and look at profitability in new ways. TKG can help you include a meaningful cloud strategy and cloud revenue realization as part of your business partnership plan.


Building a Partner Channel

Microsoft understands the unique requirements of ISV partners and their special role in the Microsoft partner ecosystem. We have gathered best of class information from successful ISV partners to help you grow your business through channel development. This guide provides practical “how-to” guidance on how to develop a channel partner strategy, build a plan, and execute successfully in order to grow revenue. Read More


“InRule makes Microsoft Dynamics CRM better. But to grow in this new space, we needed more than great technology. We needed to align to the right channel partners and leverage Microsoft programs designed to help us grow. Working with TKG made all the difference. They helped us narrow our focus, identify opportunities, grow our pipeline and close deals. Working with Diana and her team has been a big win for us.”

Theresa O’Neil, VP Business Development, SVP Corporate Development, InRule Technology

Is your Partner and Channel program missing something? If you want to find out how TKG can help you drive greater performance and profits,